2016 Mobile Ad Summit
Tue
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Nov 
09
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Wed
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Nov 
10
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11:30 a.m. - 12:15 p.m.

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11:30 a.m. - 12:15 p.m.

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Ad Age Next: Streaming
Nov 
9
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10
, 
2021
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Subhead

As consumers continue to make fundamental shifts to their media habits—tentpole live events like Super Bowl LV hit record numbers in streaming viewership—TV networks are following suit, putting streaming at the center of their businesses. At the same time, consumers continue to seek out free, ad supported content from more specialized platforms.


On Nov. 9 and 10, Ad Age will provide a state of the streaming industry, with conversations with mega-media companies, fledgling streaming services and the brands that are working to find viewers no matter where they are watching content.

Tickets

Individual tickets to Ad Age Next: Streaming are $75.


The event will be virtual; once registration is confirmed, attendees will receive a link to access the virtual platform.

 

All tickets include:

  • Full access to all conference sessions
  • Networking, including one-on-one video chats with fellow attendees
  • Opportunity to ask questions live and engage with speakers in the virtual platform
  • 30-day access to on-demand content post event* 


*Available to ticket holders only

Meet the speakers

Andre Banks, Founder and CEO, A/B Partners


Gonzalo del Fa, President of Multicultural, Group M


LA Dunn, Founder, Black Girls Eat sponsor speaker


Michael Fassnacht, Chief Marketing Officer, City of Chicago and Interim President and CEO, World Business Chicago


Michelle Flowers Welch, Chairman and CEO, Flowers Communications Group


Jovan Martin, U.S. Head of Beauty and Personal Care Media, Unilever


Samantha Skey, CEO, SHE Media sponsor speaker


John Dioso, Studio 30 Editor, Ad Age


Natalie Zfat, Studio 30 Contributing Editor, Ad Age

Evan Adlman

Senior VP of Advanced Advertising and Digital Partnerships, AMC Networks

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Jay Altschuler

VP of Media Transformation, Petco

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David Anderson

Co-Head of UTA Marketing, UTA

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Russell Arons

President, G4

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Ronen Benatar

Investment Director, Wavemaker

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Andrea Brimmer

Chief Marketing and Public Relations Officer,

Ally Financial

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Jason Brown

Chief Marketing Officer, NTWRK

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Simon Callan

Head of Mobile Marketing Partnerships, Influencers and DTC Promotions, Samsung Electronics America

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David Chu

Co-Founder and CEO,

Digital Media Rights

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Josh Clark

Senior Brand Manager, Maker's Mark

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Jean-Paul "JP" Colaco

President of Advertising Sales, WarnerMedia

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Katie Evans

Chief Operating Officer, Magnite

Sponsor speaker

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John Fogelman

CEO, FactoryMade Ventures and Co-Founder, El Rey Network

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Chip Gaines

Chief Creative Officer,

Magnolia Network

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Joanna Gaines

Chief Creative Officer,

Magnolia Network

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Jeff Gerttula

Executive VP and General Manager of CBS Sports Digital,

CBS Interactive

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Katie Haniffy

Senior Director and Head of Media Strategy and Investment, PepsiCo Beverages North America

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Diana Horowitz

Senior VP of Advertising Sales, FuboTV

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Sarah Iooss

Head of Sales for the Americas, Twitch

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Hallie Jackson

Senior Washington Correspondent, NBC News

Host of "Hallie Jackson Reports", MSNBC

Anchor, NBC News NOW

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Sara Johnson

VP and Group Director of Video Investment, Carat

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Lexie Knauer

Senior Product Marketing Manager, Brightcove

Sponsor speaker

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Jason Kwong

Chief Strategy and Digital Officer, Redbox

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David Lang

Chief Content Officer, Mindshare North America and Chair, GroupM Center of Excellence on Content

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Deirdre Lester

Chief Revenue Officer, Barstool Sports

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Charlotte Maines

Director of Fire TV Advertising, Monetization and Engagement, Amazon

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Serge Matta

President, LG Ads

Sponsor speaker

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Rory Mitchell

Executive Managing Director of the Americas, Criteo

Sponsor speaker

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Leo O'Connor

Senior VP and Head of Programmatic Advertising and Yield, ViacomCBS

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Noah Oppenheim

President of NBC News, NBCUniversal

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Allison Page

Global President of Magnolia and DTC, Discovery Inc.

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Elle Roth-Brunet

Entertainment and Marketing Partnerships Lead for Google Assistant, Google

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Jes Santoro

Senior VP of Advanced TV and Video, Cadent

Sponsor speaker

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Erin Schmidt

Chief Product Placement Officer, Branded Entertainment Network (BEN)

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Rachael Scholten

VP of Content, Starcom

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Sarah Schrode

Head of Branded Entertainment, General Motors

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Arshdeep Sood

Marketing Solutions Engineer, OneTrust PreferenceChoice

Sponsor speaker

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DeShuna Elisa Spencer

Founder and CEO, KweliTV

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Matt Spiegel

Executive VP of Marketing Solutions and Head of Media and Entertainment Vertical,

TransUnion

Sponsor speaker

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Albert Thompson

Managing Director of Digital Innovation, Walton Isaacson

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Nutti Thuwirat

Senior Director of Product Strategy, Vericast

Sponsor speaker

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Brian Toombs

Director and Head of Content for Roku Brand Studio, Roku

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Rafael Urbina

General Manager and Executive VP of AVOD Streaming, Univision Communications Inc., and CEO, VIX

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Maya Watson

Head of Global Marketing, Clubhouse

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Christine White

Senior Marketing Director,

Ulta Beauty

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Jeanine Poggi

Assistant Managing Editor,

Ad Age

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John Dioso

Studio 30 Editor, Ad Age

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Ethan Jakob Craft

Reporter, Ad Age

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Garett Sloane

Reporter, Ad Age

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Loni Venti

Studio 30 Contributing Editor,

Ad Age

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Erika Wheless

Reporter, Ad Age

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Natalie Zfat

Studio 30 Contributing Editor,

Ad Age

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Agenda: Coming soon!

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Agenda - Day 1 | Tuesday, Nov. 9

All times in EST

11:00 a.m.

Welcome remarks

 

Jeanine Poggi

Assistant Managing Editor, Ad Age

11:05 a.m.

State of streaming

This year's upfront was the latest indication of the shift of ad dollars from linear TV to streaming. What does this mean for the landscape moving forward?

Katie Haniffy

Senior Director and Head of Media Strategy and Investment, PepsiCo Beverages North America

 

Sara Johnson

VP and Group Director of Video Investment, Carat

 

Albert Thompson

Managing Director of Digital Innovation, Walton Isaacson

 

Moderator: Jeanine Poggi

Assistant Managing Editor, Ad Age

11:30 a.m.

Why identity is the key to scalability

presented by TransUnion

How important is identity in unlocking advertising success and scalability in streaming TV? And how do we use it to truly understand and reach consumers?

Matt Spiegel

Executive VP of Marketing Solutions and Head of Media and Entertainment Vertical, TransUnion

 

Interviewer: Natalie Zfat

Studio 30 Contributing Editor, Ad Age

11:45 a.m.

Bringing linear back to streaming

TV networks that have disappeared from the grid are finding a new home in streaming. Filmmaker Robert Rodriguez’s El Rey Network, which ceased operations in 2020, relaunched as a digital offering this past August and G4, the gaming TV network that shut down in 2013, is returning on Nov. 16. The heads of G4 and El Rey Network sit down to talk about transition from cable in the streaming era, partnerships with platforms like Twitch and the opportunities for advertisers.

Russell Arons

President, G4

 

John Fogelman

CEO, FactoryMade Ventures and Co-Founder, El Rey Network

 

Moderator: Jeanine Poggi

Assistant Managing Editor, Ad Age

12:10 p.m.

Delivering personalized experiences to streamers

presented by OneTrust PreferenceChoice

As companies build out OTT and CTV applications to meet consumer’s increasing digital demand for streaming content, it’s important to implement user-friendly privacy controls to capture, store and signal consent and preferences, creating a more personalized and engaging viewer experience.

Arshdeep Sood

Marketing Solutions Engineer, OneTrust PreferenceChoice

 

Interviewer: John Dioso

Studio 30 Editor, Ad Age

12:25 p.m.

How brands are innovating marketing in OTT

As streamers offer formats beyond the traditional commercial break, brands are exploring new ways to reach viewers. In July, Roku and Maker's Mark launched "The Show Next Door," a weekly, bourbon-infused talk show hosted by Randall Park. Executives from Roku Brand Studio, Maker's Mark and Starcom discuss what creative storytelling looks like as consumer viewing behaviors shift.

Josh Clark

Senior Brand Manager, Maker's Mark

 

Rachael Scholten

VP of Content, Starcom

 

Brian Toombs

Director and Head of Content for Roku Brand Studio, Roku

 

Moderator: Ethan Jakob Craft

Reporter, Ad Age

12:50 p.m.

Networking Break


2:00 p.m.

The role of brands in streaming audio

Streaming audio app Clubhouse gained momentum during COVID-19 lockdowns, when it built buzz as an invite-only forum for talking in groups. The startup, which opened its platform to the public in July, saw brands jump in, with marketers from IHOP, e.l.f. cosmetics and Burger King hosting chats earlier this year. Clubhouse's Maya Watson discusses how the streaming audio-only social space is evolving and what advertisers should know about reaching audiences in this medium.

Maya Watson

Head of Global Marketing, Clubhouse

 

Interviewer: Jeanine Poggi

Assistant Managing Editor, Ad Age

2:25 p.m.

Moving FAST

As the marketplace continues to expand, advertisers are seeing free ad-supported streaming TV as a part of their media mix. Executives chat about how brands can navigate this space, reach audiences through data and how OTT is being monetized.

Jason Kwong

Chief Strategy and Digital Officer, Redbox

 

Charlotte Maines

Director of Fire TV Advertising, Monetization and Engagement, Amazon

 

Nutti Thuwirat

Senior Director of Product Strategy, Vericast

 

Moderator: Garett Sloane

Reporter, Ad Age

2:50 p.m.

Navigating SVOD

The opportunities in streaming aren't just in ad-supported channels. In the non-ad supported platforms, marketers are experimenting with different ways to get their brand in front of viewers.

David Anderson

Co-Head of UTA Marketing, UTA

 

Elle Roth-Brunet

Entertainment and Marketing Partnerships Lead for Google Assistant, Google

 

Erin Schmidt

Chief Product Placement Officer, Brand Entertainment Network (BEN)

 

Sarah Schrode

Head of Branded Entertainment, General Motors

 

Moderator: Ethan Jakob Craft

Reporter, Ad Age

3:15 p.m.

The power of video advertising as a full-funnel marketing strategy

presented by Criteo

Streaming video allows advertisers to super-serve ads to a growing audience in a brand-safe environment. Leveraging the power of video advertising throughout the funnel will become an essential business strategy.

Rory Mitchell

Executive Managing Director of the Americas, Criteo

 

Interviewer: Loni Venti

Studio 30 Contributing Editor, Ad Age

3:25 p.m.

Reaching diverse audiences

As the call for more diverse creators and content continues, leaders from platforms dedicated to reaching multicultural audiences explore what their channels bring to the overall streaming landscape.

David Chu

Co-Founder and CEO, Digital Media Rights

 

DeShuna Elisa Spencer

Founder and CEO, KweliTV

 

Rafael Urbina

General Manager and Executive VP of AVOD Streaming, Univision Communications Inc., and CEO, VIX


Moderator: Jeanine Poggi

Assistant Managing Editor, Ad Age


3:50 p.m.

Closing remarks

 

Jeanine Poggi

Assistant Managing Editor, Ad Age

Agenda - Day 2 | Tuesday, Nov. 10

All times in EST

11:00 a.m. 

Welcome remarks

 

Jeanine Poggi

Assistant Managing Editor, Ad Age

11:05 a.m. 

Launching Magnolia

In July, Chip and Joanna Gaines, the former “Fixer Upper” stars, finally launched their Magnolia Network via the Magnolia app and the Discovery+ streaming service,  inaugurating their pandemic-delayed lifestyle brand with a suite of original programming. As they prepare to take over DIY’s slot on cable on Jan. 5, 2022, the Gaineses and Discovery’s Allison Page discuss the process of building their network from the ground up, creating relevant content for a growing streaming audience, partnering with brands across multiple platforms and more.

Chip Gaines

Chief Creative Officer, Magnolia Network

 

Joanna Gaines

Chief Creative Officer, Magnolia Network

 

Allison Page

Global President of Magnolia and DTC, Discovery Inc.

 

Interviewer: Jeanine Poggi

Assistant Managing Editor, Ad Age

11:30 a.m.

Why demos don't matter (as much) anymore

presented by Cadent

The TV landscape continues to fragment as viewers continue to adopt streaming video over linear. The future success of TV advertising depends on better audience solutions that rely more on precise targeting than traditional demographic panels.

Jes Santoro

Senior VP of Advanced TV and Video, Cadent


Interviewer: Loni Venti

Studio 30 Contributing Editor, Ad Age

11:45 a.m.

Shopping streams

In the race to digitalize the shopping experience and build closer connections with customers, some marketers are embracing the latest thing in retail: livestream shopping. Leaders from Petco, Ulta Beauty and NTWRK talk about the trend, which is slowly but surely gaining momentum in the U.S., and what brands need to know about livestream e-commerce.

Jay Altschuler

VP of Media Transformation, Petco

 

Jason Brown

Chief Marketing Officer, NTWRK

 

Christine White

Senior Marketing Director, Ulta Beauty

 

Moderator: Erika Wheless

Reporter, Ad Age

12:10 p.m.

Understanding and reaching the full breadth of CTV’s diverse audiences

presented by Magnite

CTV allows advertisers to target hyperspecific audiences, resulting in expanded opportunities to reach the widest diversity of audiences.

Katie Evans

Chief Operating Officer, Magnite

 

Interviewer: John Dioso

Studio 30 Editor, Ad Age

12:25 p.m.

Game on

TV and movies aren't the only content being streamed—gaming is a vast and growing segment with highly engaged viewers. Executives from Twitch, Wavemaker and Samsung detail what they're doing to reach this community and how other brands can work with platforms like Twitch.

Ronen Benatar

Investment Director, Wavemaker

 

Simon Callan

Head of Mobile Marketing Partnerships, Influencers and DTC Promotions, Samsung Electronics America

 

Sarah Iooss

Head of Sales for the Americas, Twitch

 

Moderator: Erika Wheless

Reporter, Ad Age

12:50 p.m.

Networking Break

Brought to you by Integral Ad Science

2:00 p.m.

Breaking news in streaming

TV news networks are expanding their investment in streaming and digital news. NBCUniversal News Group, which launched its streaming channel NBC News NOW in 2019 and this summer announced a significant investment in its digital and streaming operations, discusses what live original news programming looks like in streaming and how this will evolve in the coming year.

Hallie Jackson

Senior Washington Correspondent, NBC News, Host of "Hallie Jackson Reports", MSNBC and Anchor, NBC News NOW

 

Noah Oppenheim

President of NBC News, NBCUniversal

 

Interviewer: Jeanine Poggi

Assistant Managing Editor, Ad Age

2:25 p.m.

Getting over streaming hurdles

As advertisers move more dollars to streaming and digital platforms, the challenges of ad frequency, fraud and measurement become more pressing. Executives share their approach to these issues and what the industry needs to do next.

Evan Adlman

Senior VP of Advanced Advertising and Digital Partnerships, AMC Networks


Lexie Knauer

Senior Product Marketing Manager, Brightcove


Leo O’Connor

Senior VP and Head of Programmatic Advertising and Yield, ViacomCBS


Moderator: Garett Sloane

Reporter, Ad Age

2:50 p.m.

Navigating the fragmented CTV ecosystem

presented by LG Ads

What are the possibilities of CTV advertising, and how can brands who are just venturing in make the most of it?

Serge Matta

President, LG Ads

 

Interviewer: Natalie Zfat

Studio 30 Contributing Editor, Ad Age

3:00 p.m.

Power of brands in streaming 

To help brands better connect with audiences and leverage its intellectual property, WarnerMedia launched its House of Max content studio in August. A panel of executives talk about the new venture and the importance of IP in streaming.

Andrea Brimmer

Chief Marketing and Public Relations Officer, Ally Financial

 

Jean-Paul "JP" Colaco

President of Advertising Sales, WarnerMedia

 

David Lang

Chief Content Officer, Mindshare North America and Chair, GroupM Center of Excellence on Content

 

Moderator: Jeanine Poggi

Assistant Managing Editor, Ad Age

3:25 p.m.

The streaming sports landscape

Super Bowl LV marked the game's best year for streaming and more platforms are striking deals to bring leagues of all sizes to their digital audiences. Executives from streaming platforms discuss how sports fit into the streaming landscape and how brands can be part of this content.

Jeff Gerttula

Executive VP and General Manager of CBS Sports Digital, CBS Interactive


Diana Horowitz 

Senior VP of Advertising Sales, FuboTV


Deirdre Lester 

Chief Revenue Officer, Barstool Sports


Moderator: Jeanine Poggi

Assistant Managing Editor, Ad Age

3:50 p.m.

Closing remarks

 

Jeanine Poggi

Assistant Managing Editor, Ad Age

*Agenda subject to change

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Evan Adlman

Senior VP of Advanced Advertising and Digital Partnerships, AMC Networks

Evan Adlman serves as senior vice president of advanced advertising and digital partnerships for AMC Networks. In this role, Adlman leads all advanced advertising sales and digital partnerships, enabling clients to leverage data and platforms across AMC Networks’ brands to reach their audiences. In addition, Adlman oversees the digital partnerships, programmatic business and operations teams and works closely with the broader advertising sales team on sales opportunities and its go-to-market strategy, based on an audience-first approach. Adlman also works closely with the organization’s programming and business development teams on an increasingly expanding array of ways to serve content to users on new platforms, enabling more opportunities for clients to engage with audiences.

 

Prior to joining AMC Networks, Adlman was most recently senior vice president, enterprise sales for Condé Nast, where his scope included programmatic, data, video and agency partnerships. He led the enterprise sales team, all data partnerships and designed the go-to-market strategy for the company’s AdTech partnerships and business integrations across display, video and email.

 

Before Condé Nast, Adlman led PubMatic’s supply business for the Americas. His team worked with premium publishers to implement programmatic ad buying capabilities and strategies across their direct and indirect sales teams.

Jay Altschuler

VP of Media Transformation, Petco

Jay serves as Vice President of Media Transformation at Petco, a category-defining health and wellness company focused on improving the lives of pets, pet parents and our own Petco partners (employees).


He oversees Petco's paid and owned marketing channels. With more than 25 years of experience driving digital growth and data transformation for some of the largest organizations in the world, Jay helps drive business results by leveraging his expertise on the evaluation of a target customer's lifetime value, and ensuring marketing operations match the speed of culture.
Prior to joining Petco, Jay led Samsung's media and partnerships division, as well as Unilever's global media innovation. During the web explosion of the late 90's and early 2000's, Jay worked for marketing agencies Starcom and PHD, as well as the internet start-up company Agency.com.


A creative thinking, throughout his career, Jay has developed innovative, award-winning media campaigns and worked with beloved consumer brands such a Coca-Cola, Procter & Gamble, Kraft and Discovery Networks.


Jay earned a bachelor's degree in business administration and marketing from the University of Arizona. After spending years in the United Kingdom, Jay and his family have returned home to the United States. In his spare time, he enjoys exploring the great outdoors with his family and their lovable havapoo pup, Graham Cracker Max.

David Anderson

Co-Head of UTA Marketing, UTA

David Anderson is co-head of UTA Marketing, the brand consulting division of leading global talent, entertainment and sports company UTA. In this role, he focuses on identifying and creating opportunities between consumer brands and UTA’s digital media clients, as well as for clients throughout all of the company’s practice areas.

 

Anderson leverages the agency’s unique expertise across film, television, digital media, video games, music and live entertainment, talent, key industries and powerful marketplace intelligence to create and provide a range of strategic consulting services to top brands. 

 

Prior to joining UTA in 2015, Anderson served as Senior Vice President at MediaLink. He also previously served as Head of Digital for Shine America. Under Anderson’s leadership, Shine America secured multiple renewals for some of the longest running original web programs on Yahoo! and MSN, developed Twitter’s first brand-sponsored original program in partnership with Pepsi, and expanded Shine America’s distribution partnerships to include key industry leaders such as Hulu, Amazon, and Twitter.

 

Anderson received his Bachelor of Science degree in Business Administration from Boston College.

Russell Arons

President, G4

Russell Arons is the President of Comcast Spectacor’s G4, the content studio and network that unites creators and fandoms to celebrate comedy, gaming and popular culture. In this role, Arons oversees all key business functions, including advertising sales, programming & content, operations, marketing, finance, IT and human resources. 


Arons has spent her career at the forefront of digital transformation and entertainment innovation driving growth for such companies as Warner Bros., Electronic Arts, Mattel, and InfoSpace. In her 20+ years as a marketing and business leader, she has successfully stewarded numerous companies through times of disruption to capture new areas of opportunity.


Arons holds bachelor’s degrees in Business Management and Philosophy from Lake Forest College, where she was recognized for her exceptional academic achievements as a member of Phi Beta Kappa. She has been recognized as Marketer of the Year by the American Marketing Association and was given the President’s Award from Mattel.  

Ronen Benatar

Investment Director, Wavemaker

Ronen (Ronny) Benatar is an Investment Director at Wavemaker known for his enthusiasm, out of the box creative thinking and his obsession with negotiation and delivering value for his clients. In his current role, he is responsible for driving overall growth for his clients and providing strategic expertise across all digital channels. His experience ranges from digital buying to planning, strategy and emerging products and platforms. Ronny has worked in the media industry for 9+ years across multiple verticals such Government, Retail, Finance, Telecommunications and Gaming. Ronny currently works on the DoorDash account and has been instrumental in connecting DoorDash to the expansive world of gaming. Ronny was born in Harare, Zimbabwe and prior to working at Wavemaker, was on the Partnerships team at UM in Sydney, Australia, where he worked with clients such as Virgin and the New South Wales Government.


Andrea Brimmer

Chief Marketing Officer and Public Relations Officer, Ally Financial

Andrea Brimmer is the Chief Marketing and Public Relations Officer at Ally Financial and is recognized as a dynamically disruptive and culturally astute trailblazer. Under her leadership, Ally introduced its “Do It Right” brand promise in 2016, focused on unifying all the company’s businesses under one mantra that connects with consumers and their values. “Do It Right” is a point of pride and purpose for Ally and has resulted in the highest consumer brand sentiment and awareness in company history.

Andrea is highly-regarded by her peers and was named a 2020 Brand Genius by Adweek. She serves on several industry and outside boards which is consistent with her personal mantra, “The meaning of life is to find your gift and the purpose of life is to give it away.

Jason Brown

Chief Marketing Officer, NTWRK

A thought-leader, mentor and innovator in the sports and entertainment marketing space, Jason Brown currently serves as Chief Marketing Officer for NTWRK. Having recently joined NTWRK from Foot Locker, Inc, his focus is on directing and guiding all marketing efforts for the leading livestream shopping platform and upholding the Company’s mission to inspire and empower youth culture. He began his career over 15 years ago, during which he led in various roles at Fox Sports, NBC Sports and PepsiCo, where he launched their partnership with the NBA. Reflected through all of his work, he is passionate about serving and uplifting young people, as well as underserved and underrepresented communities.

Simon Callan

Head of Mobile Marketing Partnerships, Influencers and DTC Promotions, Samsung Electronics America

Simon leads Partnership and Influencer programs for Samsung Mobile in the US. In his role, Simon leads gaming programs working with the largest gaming brands including EPIC, Riot, Niantic and Twitch, and has spent the past seven years accelerating adoption of mobile as a serious gaming platform.


Simon started life as a Software Engineer in the UK and moved to the USA 10 years ago, with his family (including two children who are avid Roblox/Minecraft players)! Simon has previously worked across the mobile industry with leading technology companies including Telefonica, Foursquare, Nokia/Microsoft and a number of UK start-ups.

David Chu

Co-Founder and CEO, Digital Media Rights

David Chu is Co-Founder and CEO of Digital Media Rights (DMR), a leading digital media and entertainment company he helped orchestrate the launch of more than a decade ago.  Today DMR is transforming the industry while specializing in developing and implementing OTT and social video channels and digital distribution strategies. 

 

He has played an instrumental role in the company’s ongoing expansion as both a publisher and developer.  Today DMR owns and operates seven OTT channels that have become leading destinations for their respective genres: AsianCrush (pan-Asian), Midnight Pulp (horror/thriller/action), Cinehouse (general entertainment), RetroCrush (classic anime), Cocoro (kids/family), KMTV (K-Pop) and Cinehouse Selects (arthouse). These are available as video-on-demand (AVOD and/or SVOD) apps on Smart TVs, mobile and connected TV devices; on the web; and/or as linear, free ad-supported streaming television (FAST) channels on Peacock, Plex, The Roku Channel, Samsung TV Plus, STIRR and VIZIO SmartCast.

 

The DMR Social division, launched in 2021, curates several social video channels for most of the above brands, as well as C-Crush (Chinese TV shows and movies), K-Crush (Korean pop culture) and QTTV (LGBTQ+). In aggregate, DMR Social has a footprint of more than 17 million subscribers and followers on YouTube and Facebook alone, averaging 284 million video views – and more than eight million hours watched – per month over the past year. 

 

Under David’s leadership, DMR has become one of the world’s largest content aggregators and distributors with a catalog containing more than 7,500 premium titles from leading TV networks, studios, producers and sales agents.  The company has cultivated distribution deals with Amazon Instant Video, Amazon Prime, Hulu, Netflix, Cable VOD, iTunes, Google Play, Crackle, FandangoNow, PlutoTV, Tubi, and Vudu, to name a few.

 

Additionally, the DMR Advertising Marketplace provides video and display ads via direct sales and programmatic channels (Connected TV, desktop, and mobile) while connecting brands and media buying agencies to premium publishers. 

 

Prior to forming Digital Media Rights, David was a founding member and head of programming and production for ImaginAsian TV, America’s first Asian American cable television network, and operator of ImaginAsian Theaters in New York and Los Angeles.  David oversaw original programming, development, acquisitions and scheduling for the television network.  David also co-created and oversaw ImaginAsian Pictures and ImaginAsian Home Entertainment, which distributed pan-Asian feature films theatrically and on home video throughout North America. 

 

David has over 20 years of experience in the media and entertainment industry with prior positions at Showtime Networks and The Sundance Channel.  David received a B.A. in Political Science from New York University, and a J.D. from Brooklyn Law School.  He also studied acting at The Stella Adler Conservatory of Acting and The Gene Frankel Theater in New York.  David lives in New York City with his family.

Josh Clark

Senior Brand Manager, Maker’s Mark

Josh is the senior brand manager for Maker’s Mark U.S. and his responsibilities include national media and brand strategy. In prior brand roles, Josh has worked on the North American Whisky portfolio at Beam Suntory and his work has spanned sports and media partnerships, as well as advancing the company’s multicultural initiatives across brands. Prior to Beam Suntory, Josh worked on iconic beer brands at MillerCoors, including Miller Lite and Peroni, with an emphasis on media strategy, innovation and consumer experiential. Josh is a graduate of the University of Southern California and the Kellogg School of Management at Northwestern University.

Jean-Paul “JP” Colaco

President of Advertising Sales, WarnerMedia 

Jean-Paul “JP” Colaco is president of advertising sales at WarnerMedia, responsible for overseeing advertising monetization of WarnerMedia’s vast collection of multi-platform media brands and globally recognized film and television content library.

 

JP is a proven leader and innovator in advertising. He has a track record developing successful businesses spanning start-ups, media conglomerates and top-tier tech organizations. In late 2020, he joined WarnerMedia as a catalyst for the company’s transformative efforts in video advertising, including the launch of the ad supported version of HBO Max this past June.

 

Prior to WarnerMedia, JP held leadership positions at such companies as Apple, Jaunt XR, Vessel, Hulu, and Disney.


JP earned a B.A. in economics and an honors B.A. in business administration from the Ivey Business School at the University of Western Ontario in Canada. He also received his M.B.A. from Harvard Business School. He currently serves on the Board of Directors for the Ad Council.

Sponsor speaker

Katie Evans

Chief Operating Officer, Magnite

Katie Evans oversees the company’s client operations, technical operations, and business intelligence teams and is responsible for scaling Magnite’s global operations. Before merging with Rubicon Project, Katie was Chief Operating Officer at Telaria, where she drove the company operations, and the alignment of its global strategy, roadmap, and processes. 


Katie’s tenure dates back to Tremor Video which included the oversight of teams across both the buy and sell side of the business. She was an instrumental part of the company’s strategy to focus on the sell side, ultimately rebranding as Telaria. She built and led teams that helped transform the company’s business prior to the merger with Rubicon Project. 


She holds a B.S. in Business Administration from the University of Richmond and lives in New Jersey with her husband and two children.

John Fogelman

CEO, FactoryMade Ventures and Co-Founder, El Rey Network

John Fogelman is CEO and co-founder (with Cristina Patwa) of FactoryMade Ventures, a media incubator founded in 2011 to build sustainable minority-led and socially driven brands including El Rey Network (co-founded with Robert Rodriguez), Lucha Underground/ AAA with Mark Burnett, SaveLive with Marc Geiger, and Enroot Organics PBC with Brad Pitt.


During Fogelman’s tenure at William Morris (where he played a significant role in the 2009 merger of WMA and Endeavor) he rose to Head of the Motion Picture Talent Department representing entertainment industry leaders including J.J. Abrams, Michael Bay, and Whoopi Goldberg, and corporate clients including Hasbro and HSN. While at WMA, he was responsible for revolutionizing the market for toy-driven feature films, packing and developing Hasbro’s GI Joe series, as well as Battleship and Transformers franchises. 


He attended Tulane University and the University of Southern California and receiving his MBA from the UCLA Anderson School of Management.

Chip and Joanna Gaines

Chief Creative Officers, Magnolia Network

Chip and Joanna Gaines are the Chief Creative Officers of Magnolia Network and founders of Magnolia, a Waco, Texas-based company they started together in 2003.


For Chip and Jo, what started more than a decade ago as a tiny home decor shop has since grown into an expansive home and lifestyle brand that includes Magnolia Market at the Silos, Magnolia Table, Silos Baking Co., Magnolia Press and five New York Times best sellers, in addition to national brand partnerships with Target and Anthropologie, among other ventures.


The couple’s quarterly lifestyle magazine, Magnolia Journal, launched in fall 2016 and quickly became the most profitable first-year brand in Meredith’s 116-year publishing history. In 2019, Chip and Joanna were recognized as part of TIME magazine’s annual 100 Most Influential People list. That same year, Magnolia was named one of Ad Age’s Hottest Brands in America.


This past July, Magnolia Network’s robust library of original programming—boasting more than 150 hours of premium unscripted content from an ever-growing roster of creators spanning home, food, gardening, design, entrepreneurialism and the arts—including the complete first seasons of Fixer Upper: Welcome Home and Magnolia Table with Joanna Gaines, dropped exclusively on discovery+. On January 5, 2022, Magnolia Network will officially rebrand the linear DIY Network, merging existing DIY favorites with a full slate of Magnolia Network originals. 

 

Jeff Gerttula

Executive Vice President and General Manager, CBS Sports Digital

Jeffrey Gerttula is the Executive Vice President and General Manager of CBS Sports Digital. In this role, he leads the media business for all of CBS Sports’ digital properties, which include CBS Sports HQ, CBSSports.com, CBS Sports Fantasy, SportsLine, 247Sports, and MaxPreps. Gerttula oversees all aspects of these properties including live and on-demand video programming, editorial content, product, technology and design across all digital platforms.


Gerttula also leads the strategy and acquisition for exclusive live sports rights in the Paramount+ streaming service.


Under Gerttula’s direction, CBS Sports Digital has grown to be the third largest sports property in the U.S. Gerttula also managed CBS Sports’ record-setting live streams of Super Bowl LIV, Super Bowl LIII, Super Bowl 50 and Super Bowl XLVII on CBS Sports Digital platforms.


Before joining CBS Sports Digital, Gerttula served as Vice President and General Manager for Sporting News.


Gerttula holds a BA in Quantitative Economics from Tufts University and an MBA from Stanford University’s Graduate School of Business.

Katie Haniffy

Senior Director and Head of Media Strategy and Investment,

PepsiCo Beverages North America

With over two decades marketing experience, Katie Haniffy leads PepsiCo’s North America Beverage Marketing Department’s media team.  She is responsible for the overall Omnichannel Media Strategy, Publisher/Platform Partnerships, Plan Execution, Investment and Measurement.  Additionally, she provides media thought leadership to Pepsi’s Customers, Divisions and Food Service teams.    

 

Through her time at PepsiCo, Katie has exhibited an unwavering commitment to challenging the status quo in media.  Through driving content & technology innovation through media strategy, developing creative, immersive media marketing programs, with both established and emerging partners grounded in data and ROI.  Additionally, she has been instrumental on multi-million-dollar investments from the annual Upfront to NA Digital partnerships.    

 

Previously, she worked at Initiative, MPG, MediaEdge and MediaVest. There she gained a vast experience in planning, buying, insights, and branded entertainment across clients including Intel, MCI WorldCom, Accenture, Xerox, Proctor & Gamble and Hardees.  

Diana Horowitz

Senior VP of Advertising Sales, FuboTV

Diana Horowitz is senior vice president, advertising sales at fuboTV, the live TV streaming platform that is transforming how people watch sports, news and entertainment.

 

A highly experienced digital and broadcast sales executive, Horowitz leads the national ad sales team, as well as overseeing ad operations and overall sales and growth strategy for fuboTV and its linear channel, Fubo Sports Network.


Prior to joining fuboTV in 2020, Horowitz was vice president, sales for Telestream’s full range of advanced media technologies in the eastern United States. Previously, Horowitz was executive director, sales for IBM Watson Media, also holding positions at Comcast Technology Solutions as global client director and director, VOD sales. Horowitz joined Comcast from Scripps Networks Interactive (now Discovery, Inc.), where she led the digital advertising sales team, northeast region for Food Network and Cooking Channel.

 

Horowitz started her career at The New York Times Company, where she held numerous leadership roles in both New York and Paris for The New York Times and the International Herald Tribune.

Hallie Jackson

Senior Washington Correspondent, NBC News, Host of "Hallie Jackson Reports," MSNBC and Anchor, NBC News NOW

Hallie Jackson is the senior Washington correspondent for NBC News, covering the biggest stories from our nation’s capital, and anchors the 3 p.m. hour of MSNBC's “Hallie Jackson Reports.” Jackson also has an upcoming daily show on the network’s 24/7 streaming news network, NBC News NOW, and is a fill-in anchor for “NBC Nightly News” and “TODAY” and her reporting appears across all NBC News and MSNBC platforms and NBCNews.com.

In February 2020, Jackson co-moderated the NBC News and MSNBC Democratic presidential debate in Las Vegas, Nev., the most watched Democratic presidential debate in history with nearly 20 million viewers.

Previously, Jackson was NBC News’ Chief White House Correspondent covering President Donald Trump’s administration, from the inauguration through the impeachment trial and the 2020 election. Jackson traveled with the president for every key international trip, including the summits with Kim Jong Un and the anniversary of D-Day in Normandy.

Sponsor speaker

Lexie Knauer

Senior Product Marketing Manager, Brightcove

Lexie Knauer is a senior product marketing manager at Brightcove, the leading global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen. Lexie is responsible for go to market strategy and execution for Brightcove’s media products. She is active on the speaking circuit including panels at IBC, NAB, Streaming Media West, and the IAB Tech Lab covering all facets of OTT advertising. Prior to Brightcove, Lexie worked at SpotX (now part of Magnite), a video advertising platform. Lexie was a finalist in the 2021 FierceVideo Emerging Leader Awards, recognized as one of the brightest young professionals in the streaming video industry.

Jason Kwong

Chief Strategy and Digital Officer, Redbox

Jason Kwong is the chief strategy and digital officer for Redbox—a leading entertainment company. In his role, Kwong oversees the company’s streaming efforts across Ad-supported Video on Demand (AVOD), Transactional Video on Demand (TVOD), and free linear television (FLTV), as well as future digital efforts. He also oversees the company’s digital media and digital out-of-home (DOOH) businesses. Kwong has more than 17 years of experience developing and managing new business ventures within the digital entertainment and media industries.

 

Before Redbox, Kwong held roles at Fullscreen Media, Helio, Virgin Mobile, Warner Bros. Digital Distribution, and Netflix. A native of Los Angeles, Kwong holds an MBA from The University of Southern California and a BA in Economics from UCLA.

Sarah Iooss

Head of Sales for the Americas, Twitch

Sarah Iooss leads the Twitch ad sales team in building lasting client relationships—helping brands across industries adapt to more valuable, interactive ad experiences that are tailored to Twitch's passionate and unique community. She brings 20 years of experience in media, working across television, digital, and mobile platforms. Prior to Twitch, she was the executive VP of revenue at Mic, heading up the Sales, Marketing, Brand Studio, and RevOps teams. During her time at Mic, she launched the BrandNewsroom product, an always-on branded content initiative for purposes-driven brands. Prior to Mic, she spent 14 years at Viacom as senior VP of business development, where she formed strategic partnerships that advanced the company’s social, digital, and mobile capabilities, along with its industry-leading data-driven marketing solutions. At Viacom, Sarah also served as the senior VP of digital ad sales for the Music and Entertainment Group and was part of the launch team for Spike TV.

Sara Johnson

VP and Group Director of Video Investment, Carat

As a Vice President, Group Director for Carat, Sara oversees the National Video Investment team for General Motors (most recently).  With this role she is responsible for the National Video budget exceeding $500MM annually.   More specifically, she leads the Network, Digital Video, and Programmatic TV arm of the business specializing in audience buying across screens making her an expert in this quickly developing space.

 

Prior to joining Carat in 2018, Sara worked for Interpubic’s Initiative Media Agency spending 11+ years most notably on MillerCoors and Dr Pepper Snapple Group’s National Video Investment teams where she developed audience strategies for both clients. With her 13 years of experience on the agency buying side she has seen the evolution of the National TV marketplace and understands why and how advertisers need to change with it. In her free time Sara likes to ski in the winter months, beach in the summer months, and cheer for her Alma Mater, Syracuse University, year-round.

David Lang

Chief Content Officer, Mindshare North America and Chair, GroupM Center
of Excellence on Content

David Lang is an Emmy award-winning television producer who has brought his talents to the marketing world as Chief Content Officer at Mindshare, one of the world’s largest media agencies. Widely regarded as a pioneer in branded content, Lang currently oversees all creative development, production & execution, strategic marketing, partnerships, sponsorships and experiential in the entertainment marketing arena

 

Lang’s leadership role at GroupM primarily focuses on driving first-of -their-kind ideas and creative experiences that help solve client business issues, while working in collaboration with GroupM’s award-winning agencies and the GroupM Investment team. Lang also focuses on creating new engagement models for brands, while driving unique opportunities and innovation around creative technologies.

Deirdre Lester

Chief Revenue Officer, Barstool Sports

Deirdre is a trusted sales and marketing executive with 20 years of experience in media sales, sponsorship marketing and sales management in the interactive space. Having worked at both Fortune 500 sales organizations and highly entrepreneurial companies, she understands the leadership skills which are required to build start-ups as well as the balance needed within more established organizations.


She joined Barstool Sports as CRO in 2018 to overhaul the Sales and Marketing Organization and drive revenue growth for the business. With a focus on scaling revenue through advertising, partnerships and licensing, she has expanded the team from New York to Chicago and Los Angeles. Since then, Barstool Sports has established partnerships with several blue-chip companies such as Square Inc., E&J Gallo, AB InBev, Phillips Norelco, MGM, FanDuel, Kraft Heinz, NASCAR and also has over 250 direct advertising partners across its properties. Under her leadership, the partnerships model has developed beyond advertising to include branded content, sponsorships, experiential and direct to consumer product collaborations.


Through top-notch sales training at CNET & ESPN as well as years of hands-on managerial experience at Rivals.com, Y! Sports and MLBAM, she maintains well-honed strategic selling and negotiating skills and direct dialogue with executives and senior officers at Fortune 500 companies, top advertising agencies and leading professional sports teams and sports media outlets. She demonstrates dedication to revenue growth, team development and establishing everlasting partnerships through a consultative approach. The interactive media industry has always been a passion for Deirdre and the cross-section of digital sports media has been her area of specialization.

Charlotte Maines

Director of Fire TV Advertising, Monetization and Engagement, Amazon

Charlotte Maines is the General Manager of Device Advertising Products for Amazon's best selling line of Fire TV and Tablet devices. In her role, Maines is responsible for building ad-supported experiences on Amazon devices that make screen time with family and friends more enjoyable. She is focused on helping Fire TV's more than 50 million active users worldwide discover and watch all the content they love.

Maines joined Amazon in 2013 as the launch Product Manager in the nascent streaming entertainment organization, leading the go to market and sales strategies for the first Fire TV (launched April 2014) and Fire TV Stick (October 2014). After two years managing the Fire TV business, she took on Prime Exclusive Phones, Amazon’s Android phone program which launched the hands-free Alexa experience on mobile. In 2018, she led the launch of the Prime rewards program in Whole Foods Market stores nationwide before returning to Amazon Devices to focus on advertising and monetization strategy.

Maines has an MBA from UCLA Anderson and a BA from Dartmouth College. She lives in Seattle with her husband and 2-year-old son, and recently completed her 32nd (and first virtual) marathon.

Sponsor speaker

Serge Matta

President, LG Ads

Serge Matta is the President at LG Ads. His expertise lies in leading sales teams across industries to meet revenue goals and creating strategic, symbiotic partnerships.


Prior to joining LG Ads, Serge held multiple leadership positions at different companies—he was the CEO at comScore, President of Global Sales and Marketing at GroundTruth and CEO at video audience and content intelligence provider ICX Media. During his tenure at these companies, he helped grow the business and strengthen the sales force.


He completed his MBA at American University and currently lives in Vienna, Virginia.

Rory Mitchell

Executive Managing Director of the Americas, Criteo

Rory Mitchell is Executive Managing Director of the Americas. He leads Criteo’s commercial team across the United States, Canada and Latin America, including customer success, operational efficiency and revenue. He brings to Criteo over 15 years of enterprise sales and client success experience in senior roles at CheetahMail, Experian Marketing Services and Cheetah Digital. Most recently, Rory was Chief Revenue Officer at advertising technology company, Steelhouse, where he was responsible for revenue strategy and execution, customer success, and revenue operations. Rory is a California native and graduated from San Francisco State University.

Leo O'Connor

Senior VP and Head of Programmatic Advertising and Yield, ViacomCBS

Leo O'Connor currently serves as SVP, Head of Programmatic Advertising & Yield at ViacomCBS. In this role, Leo oversees programmatic revenue across ViacomCBS, including CTV, mobile video, and display, managing a Platform Partnerships team, and a Programmatic Agency sales team. As SVP of Yield, he is responsible for maximizing revenue per ad impression across EyeQ, the ad solution encompassing all ViacomCBS streaming products. This includes developing pricing & packaging strategy, accurately forecasting ad inventory and ad sales pipeline, and overseeing a large team of yield experts.

 

Additionally, Leo partners with ViacomCBS Distribution to negotiate & steward digital ad-supported content relationships, and with ViacomCBS Product & Tech org to drive advertising technology strategy.

 

Leo started at Viacom in 2006, and has held a number of roles in Yield Management, Ad Sales, Pricing & Inventory, and Platform Partnerships. In a prior life, he worked in Yield Management & pricing in the Airline industry.  He holds a degree in Mathematics & Economics from the University of Notre Dame.

Noah Oppenheim

President of NBC News, NBCUniversal

Noah Oppenheim is the president of NBC News and is responsible for the network’s programming, editorial units, its expanding digital properties and bureaus around the world.

 

He oversees TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline, as well as NBC News Digital, the network’s streaming services NBC News NOW and TODAY All Day, and NBC News Studios.

 

Oppenheim was named president in February 2017 after two years as executive in charge of TODAY. During this time, TODAY became and remains the number one morning news broadcast in the key A25-54 demographic. Also under his leadership, NBC News has deepened its pursuit of original journalism and expanded its award-winning Investigative Unit.

 

An Emmy-award winner, Oppenheim is also a screenwriter and wrote the acclaimed film Jackie and co-wrote Maze Runner. He began his career in news, and previously reported on multiple presidential elections and from around the world, including from Iraq, Israel, Gaza, the West Bank, and Libya.

Allison Page

Global President of Magnolia and DTC, Discovery Inc.

Allison Page, Global President, Magnolia and DTC, leads Discovery’s joint-venture with Magnolia, the Waco, Texas-based home and lifestyle empire founded by Chip and Joanna Gaines. In this role, Page is responsible for growing and overseeing all operations for the venture—managing teams based in Knoxville, New York, Seattle, Austin and Waco, Texas.


This past July, Magnolia Network launched on discovery+ with more than 150 hours of premium unscripted content from an ever-growing roster of creators spanning home, food, gardening, design, entrepreneurship and the arts. Last April, Page spearheaded a linear stunt on DIY Network titled Magnolia Presents: A Look Back and A Look Ahead, which drove the network to its highest-rated day in network history – more than 2.3 million total viewers tuned in to watch the four-part special. On January 5, 2022, Magnolia Network will find its linear home on cable with a rebrand of the existing DIY Network.


Prior to her role with Magnolia, Page led programming efforts at Food Network, HGTV, Travel Channel, DIY Network, Cooking Channel and Great American Country, where she developed some of the brands’ most popular programming to-date, including record-setters like Chopped, Diners Drive-Ins and Dives, Fixer Upper, Hometown and Brother vs. Brother, in addition to other hit shows like Beat Bobby Flay, Guy’s Grocery Games, Flip or Flop, Good Bones and Restored by the Fords. In 2018, Page was officially named President of both HGTV and Food Network before transitioning to the top job at Discovery’s new joint-venture with Chip and Joanna Gaines. Magnolia Network in the spring of 2019. Earlier this year, Page was elevated to Global President, Magnolia and DTC.


Page is an active member of Women in Cable Telecommunications (WICT). In 2012, she was recognized as one of the Multichannel News “40 Under 40.” The publication also named her as a “Woman to Watch” in 2014. She is the recipient of the 2015 WICT Southeast “Woman of the Year” award and New York Moves Magazine honored her with its “2018 Power Woman Leadership” award. In 2021, she was named to the annual Cablefax 100 list. Page graduated with honors from Northwestern University with a bachelor’s degree in American studies. She resides in Knoxville with her husband and two children.

Elle Roth-Brunet

Entertainment and Marketing Partnerships Lead for Google Assistant, Google

Elle Roth-Brunet is the Entertainment & Marketing Partnerships Lead for Google Assistant. As an innovative brand marketer and producer, Roth-Brunet has had an instrumental role in developing and elevating brand campaigns requiring strategic vision, integrated marketing, event conceptualization, content creation, and partnerships. Elle joined Google in 2016 and has built a first-of-its-kind entertainment program for Google Assistant, and as a result of its success, scaled her approach to four additional teams within the organization. She has created alliances and campaigns with some of Hollywood’s most prestigious studios, production companies, and influential voices including Hello Sunshine, Array, The Black List, and Powderkeg. She is particularly committed to programs dedicated to DEI entertainment, providing a platform and opportunity for underrepresented voices.

 

Prior to joining Google, Roth-Brunet ran marketing strategy, content development, events, and partnerships for e.l.f. cosmetics and cemented the beauty brand as a pioneer in the early days of social media marketing. Her career started in the advertising industry at Young & Rubicam where two of her tentpole clients were Fisher-Price and Goldman Sachs. She launched Goldman Sachs’ first-ever multi-phased global integrated campaign in print, digital, TV, OOH for B2B and B2C audiences.

 

Roth-Brunet graduated from the University of Missouri in their top-rated School of Journalism, with an emphasis on strategic communications.

Sponsor speaker

Jes Santoro

Senior VP of Advanced TV and Video, Cadent

Jes Santoro brings more than 20 years of experience as a sales leader in TV, digital advertising and Enterprise software to advanced TV platform Cadent. As SVP, Advanced TV and Video, he oversees the creation and implementation of solutions for brands, agencies and ad tech partners that empower them to maximize the reach and impact of their video advertising. 


Prior to Cadent, Jes served as Head of Sales, Adobe Ad Cloud TV, where he led sales for a product suite developed to provide Agencies and Brands the tools to design, execute and measure cross-screen audience investments across linear TV, OTT / CTV and HH Addressable platforms. Previously, Jes led Sales at Tubemogul (acquired by Adobe) for the Programmatic and Advanced TV team as well as the Enterprise Software sales team.  And earlier in his career he was EVP of Sales at enterprise ad tech platform Vindico, which he joined after leading advanced advertising sales at Comcast/NBCUniversal for 7 years. Jes’s additional experience includes EarthQuake Media, which he co-founded, and BBDO, where he started his career as a media buyer in National Television and Radio departments.

Erin Schmidt

Chief Product Placement Officer, Branded Entertainment Network (BEN)

Erin Schmidt is Chief Product Placement Officer for Branded Entertainment Network (BEN), a Bill Gates company. A recent Cynopsis Top Women in Media honoree, Erin leads BEN’s efforts to help brands navigate the shifting entertainment and advertising landscapes. With over 15 years of experience in the industry, Erin has been involved in iconic product placements including James Bond switching his favorite drink to a Heineken, Ant Man working in a Baskin Robbins instead of a Chipotle, and Steve and Nancy eating KFC’s finger lickin’ good fried chicken in Stranger Things.

Rachael Scholten

VP of Content, Starcom

Rachael currently leads up Beam Suntory’s content practice at Starcom, where she has developed content collaborations between Maker’s Mark/ Roku, Hornitos/Vice, Basil Hayden/Food52, Jim Beam/ESPN, Maker’s Mark/Binging with Babish/Hulu, Courvoisier/Conde Nast, and more. Prior to her work on Beam Suntory, she led creative and content teams for publishers including PopSugar, HuffPost, and Xbox. Rachael began her career at Starcom, creating branded content for American Idol/Kellogg’s, Bank of America/The History Channel, Kraft/MTV’s Fantasy Factory and M&M’s/Entertainment Tonight & The Apprentice.

Sarah Schrode

Head of Branded Entertainment, General Motors

Sarah Schrode has been the Head of Branded Entertainment at General Motors for three years. Her focus is on forging partnerships and placements that bring GM’s diverse range of brands; Chevrolet, Buick, GMC, and Cadillac into modern culture and entertainment.

Sponsor speaker

Arshdeep Sood

Marketing Solutions Engineer, OneTrust PreferenceChoice

Arshdeep Sood serves as a Solutions Engineer at OneTrust PreferenceChoice— part of the #1 most widely used privacy, security and marketing user experience technology platform. In her role, she advises companies large and small on engineering best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR.


Arshdeep is a Certified Information Privacy Professional (CIPP/E, CIPM) with a Masters in Electrical & Computer Engineering from Georgia Institute of Technology. She also holds a certificate in Management of Technology from Scheller College of Business.

DeShuna Elisa Spencer

Founder and CEO, KweliTV

DeShuna Elisa Spencer is the Founder & CEO of kweliTV, a streaming platform that celebrates global black stories through curated indie films, documentaries, web series, kids shows, animation audio stories, live experiences & more. She’s a former radio host and producer of emPower Hour, a show that examined social justice issues affecting people of color, on Washington, DC’s 89.3 FM WPFW. Spencer graduated from Jackson State University where she studied communications and journalism. She has written for The Clarion-Ledger, The Oakland Tribune and the Crisis Magazine. She is a Halcyon Incubator Fellow, a Voqal Fellow and a Google NexGen Policy Leader. Spencer was first place winner of the 2017 Harvard Business School African Business Conference Pitch Competition. She is featured in the book, “How We Fight White Supremacy” as one of the more than 60+ black leading organizers, artists, journalists, entrepreneurs, etc., combating white supremacy through their work. In 2019, the Digital Diversity Network named Spencer the Innovation & Inclusion Social Entrepreneur of the Year. She’s an advisory board member of Full Color Future and the Multicultural Media Correspondents Association. 

 


SOCIAL MEDIA 

@kwelitv (Instagram, Facebook & Twitter)

@deshuna (Twitter and Facebook)

@deshunaspencer (Instagram)

Sponsor speaker

Matt Spiegel

Executive VP of Marketing Solutions and Head of Media and Entertainment Vertical, TransUnion

At TransUnion, Matt is responsible for the company’s growing suite of digital marketing products and leading TransUnion’s solutions development for the media and advertising industry. Matt’s decades long experience developing and guiding businesses at the intersection of marketing and media with technology and data are a natural fit given TransUnion’s unique data driven capabilities. Matt’s experience as an entrepreneur, agency executive, marketing technology executive, and strategic consultant, provide him with a depth and breadth of expertise that is critical for being a business builder and change agent.


Matt comes to TransUnion with a history of executive leadership roles within digital marketing and technology organizations. Matt is the founder of Resolution Media, Omnicom’s search marketing agency. As Omnicom Media Group’s global digital CEO, Matt launched Omnicom’s trading desk Accuen. Matt ran the enterprise sales and solutions business for MediaMath across North and Latin America, and most recently was a SVP at Medialink where he was responsible for a host of Fortune 100 client relationships.


In addition to Spiegel’s work at TransUnion, he informally advises/mentors start-ups and young entrepreneurs, is an advisory board member of The Resurrection Project, and was a Crain’s Chicago Business 40 under 40 honoree in 2014. Matt has two children, Leo and Penny, and lives with them and his wife Marnie in Chicago’s Lakeview neighborhood.

Albert Thompson

Managing Director of Digital Innovation, Walton Isaacson

While carrying the “ethos” of a Marketing Technologist to many enterprises, Albert has always possessed a firm understanding of how technology has continued to transform the discipline of Marketing while disrupting today’s conventional consumer engagement models.  Over that past 20+ years his communications experience ranges from African American, Hispanic, LGBT, Asian American, Arab American, Indian, Boomers, Millennials, Urban, GM to International.

 

His work involves Digital Marketing for Lexus, NYPD, Medline, State Fair, Spalding, HBO, MCD, LA Sparks, Game Show Network, Verizon Wireless, Clear brand under Unilever, Ford Division, Lincoln Mercury, Burger King, Colgate, HSBC, Time Warner Cable, Home Depot, AstraZeneca, US Marines, Pfizer, Novartis, Merck, and Hyatt Resorts.

 

He is currently the Managing Director, Digital Innovation at Walton Isaacson.   Previously he served as the former Director, Interactive Services for UniWorld Group and then later as the Director of New Media and Technology at Prime Access.  Albert introduced all of Digital capabilities for both multicultural agencies to service.  He’s also the Founder of Transient Identiti.

 

Albert has also done guest speaking for Meltwater Social, MediaPost, Digiday, ThinkLA, CYNOPSIS, Adweek, and The VAB inclusive of live and virtual events.  In the past, he has participated in guest speaker series for NYU, Baruch, University of Maryland, University of Nevada, and Georgetown.  Albert is also the host of The Transient Identiti, podcast which chronicles the Voice of the Consumer.  Albert’s greatest accomplishment is marrying his college sweat-heart and being the father of twin girls.  He holds an MBA from Florida A&M University.

Sponsor speaker

Nutti Thuwirat

Senior Director of Product Strategy, Vericast

Nutti Thuwirat, Senior Director of Product Strategy at Vericast, leads the CTV/OTT product team as well as E-Commerce Acceleration Solutions. He has more than 15 years’ experience in product management, with expertise in aligning product vision and idea inception to product development and go-to-market strategies. Nutti holds a B.S. from UC San Diego and live in Mission Viejo, CA, with his wife, Jennifer, and their two daughters, Ryann (7) and Avery (5).

Brian Toombs

Director and Head of Content for Roku Brand Studio, Roku Inc.

Brian Toombs currently serves as the Director and Head of Content for the Roku Brand Studio. In this role, Brian oversees creative development and production for streaming entertainment created in partnership with brands.

 

Prior to joining Roku, Brian served as SVP, Digital at Funny Or Die and was named to The Hollywood Reporter’s “Next Gen: 35 under 35” class of 2019. He also previously held positions at Maker Studios, FremantleMedia, and as a television producer. Brian is a seasoned digital media executive with extensive experience in creative development, partnerships, content

strategy and production.

 

Brian also holds a B.A. in Media Studies from the Indiana University and serves as Chairman Emeritus for the NextGen Board of Directors for the Motion Picture Television Fund.

Rafael Urbina-Quintero

General Manager and Executive VP of AVOD Streaming, Univision Communications Inc., and CEO, VIX

Rafael Urbina-Quintero is the general manager and executive VP of AVOD Streaming at Univision Communications Inc., the leading Spanish-language content and media company in the U.S., and chief executive officer of VIX. In this role, Urbina oversees the company’s ad-supported streaming services including PrendeTV and VIX, which combined deliver tens of thousands of hours of programming to U.S. Hispanic and Latin American audiences.

 

Under Urbina’s leadership, Univision accelerated the launch of PrendeTV the first and only streaming channels-based and VOD service created specifically for U.S. Hispanic audiences. Urbina also oversees VIX, the largest VOD streaming service for U.S. Hispanic and Latin American consumers. As CEO of VIX, Urbina led the acquisition of VIX by Univision in January of 2021.


Urbina began his career in media at Multicanal-TPS where he spearheaded the introduction of multiple pay-TV channels in Spain and Portugal. In 1999, Rafael launched Planeta Networks, a pioneer in digital video. As Chairman and CEO, he successfully oversaw a series of acquisitions and negotiated multiple rounds of funding for Batanga Media, making it one of the largest independent digital media and content companies for Hispanic consumers in the U.S., Latin America, and Brazil. In 2017, Urbina led the strategic corporate and consumer rebrand of Batanga Media to VIX and closed a strategic investment with Discovery Communications. Rafael forged VIX’s entry into the OTT market in 2019 by securing the acquisition of Pongalo, a Spanish-language streaming service, giving VIX control of one of the largest IP libraries of Latino-focused films and TV shows in the world.

 

Rafael is a University of Miami School of Business MBA graduate and lives in Miami with his wife and children.

Maya Watson

Head of Marketing, Clubhouse

Maya Watson is the Head of Global Marketing at Clubhouse, leading the creator, partnerships, community, editorial and communication teams for all marketing initiatives. Prior to Clubhouse, Maya was an executive at Netflix leading Editorial & Publishing, and a longtime executive at OWN Networks and Harpo Productions. Originally from Minneapolis, Maya has a BS in Marketing & Advertising from Indiana University and an MS in Integrated Marketing and Communications from Northwestern University.

Christine White

Senior Director, Media & Content Strategy, Ulta Beauty

Christine White is the senior director of media and content strategy for Ulta Beauty, overseeing the brand's media, influencer marketing, social media, and content strategy with a focus on driving brand affinity and engagement.

 

As a leading digital authority and seasoned marketer dedicated to effective and engaging storytelling, Christine has spent nearly two decades within the beauty and lifestyle industries. A graduate of FIT, she found herself immersed in early emerging media platforms, running a successful blog alongside work in communications. These parallels ultimately led to her career, where she's guided digital, content, and marcomm strategies for brands, agencies and publishers including NARS Cosmetics, Coty Prestige, Attention, and Refinery29.

 

Twitter: @chrisdewhite

Clubhouse: @christinewhite

Jeanine Poggi

Assistant Managing Editor, Ad Age

Jeanine Poggi oversees Ad Age’s technology and media coverage, as well as the publication’s strategy for new editorial products. She also hosts Ad Age’s Remotely video series and leads Super Bowl coverage. Jeanine joined Ad Age in 2012 as a TV reporter, following stints covering the retail and media worlds for WWD, Forbes and TheStreet.

John Dioso

Studio 30 Editor, Ad Age

John Dioso has been the Editor of Ad Age Studio 30, the creative content arm of Ad Age, since August 2018. Built on the same bedrock of journalistic integrity, Ad Age Studio 30 specializes in multichannel membership content for Ad Age subscribers, as well as custom and sponsored content that resonates with its audience.


During his career, Dioso has overseen some of the most popular and celebrated media brands in the world, including Cosmopolitan, Rolling Stone, Glamour, Martha Stewart Living and Us Weekly. As Executive Managing Editor of Cosmopolitan, his management of the editorial team helped lead the magazine to the first National Magazine Award in its history.

Before that, Dioso was the longtime Deputy Managing Editor of Rolling Stone. During his tenure, Rolling Stone won numerous awards, including the 2007 National Magazine Award for General Excellence. In 2010, he edited Rolling Stone’’s best-selling special issue “The Beatles: 100 Greatest Songs.”


Dioso lives in Brooklyn with his wife, cat, and way too many guitars. They have three daughters.

Ethan Jakob Craft

Reporter, Ad Age

Ethan Jakob Craft is a general assignment reporter who divides his time between Toronto and New York City, writing about marketing as it intersects with pop culture, design, media and more. He has covered the advertising industry in both the U.S. and Canada since joining Ad Age in 2019 and can be found on Twitter at @ethanjakobcraft.

Garett Sloane

Reporter, Ad Age

Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked in newspapers from Albany to New York City, and small towns in between. He has also worked at every advertising industry trade publication that matters, and he once visited Guatemala and once rode the Budapest Metro.

Loni Venti

Studio 30 Contributing Editor, Ad Age

Loni Venti is a freelance writer, editor, and brand consultant based in Brooklyn, NY. In addition to contributing to AdAge, you can find her articles in publications like Allure, Glamour, Cosmopolitan, and Harper's Bazaar. Her editorial brand work includes creative direction, storytelling, and copy for IPSY, Smashbox, WASO by Shiseido, The Derm Specialists, The Makeup Museum and more.

Erika Wheless

Reporter, Ad Age

Erika Wheless is a technology reporter covering social media platforms, influencers, and esports. She was previously the e-commerce reporter for Digiday, and is a graduate of the Craig Newmark Graduate School of Journalism.

Natalie Zfat

Studio 30 Contributing Editor, Ad Age

Natalie Zfat is a social media entrepreneur and Ad Age Contributing Editor who has partnered with some of the most iconic brands in the world, including Facebook, Samsung, LinkedIn and American Express. Zfat's beloved social media community of 150K+ followers are dreamers, doers and entrepreneurs, from college students to CEOs.

Brightcove creates the world’s most reliable, scalable, and secure video technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 70 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Brightcove. Video that means business™.

CADENT

Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.

CRITEO

Criteo (NASDAQ: CRTO) is the global technology company powering the world’s marketers with trusted and impactful advertising. Criteo’s 2,700 team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers. For more information, please visit www.criteo.com.

LG Ads

LG Ads combines massive-scale cross-screen TV and video inventory with advanced, real-time linear and streaming TV analytics into a simple, unified platform for marketers wanting to optimize reach, frequency, and business KPI’s for their campaigns.


https://lgads.tv/

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. In April 2021 we acquired SpotX to further enhance our CTV business and better help our clients in this rapidly growing market. Anchored in sunny Los Angeles, bustling New York City, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

OneTrust PreferenceChoice™ enables marketers and publishers to drive transparent user experiences, build trust, and comply with 100s of global data privacy regulations, including the CCPA, TCPA, CASL, and GDPR. OneTrust PreferenceChoice is the #1 CMP (according to  Kevel) and is an IAB-registered Transparency and Consent Framework (TCF) 2.0 vendor.  

 

OneTrust PreferenceChoice is a part of OneTrust, the #1 most widely used privacy, security and governance platform used by more than 10,000 customers and powered by 150 awarded patents.  

 

To learn more, visit PreferenceChoice.com or connect on LinkedIn. 

TransUnion

TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing a comprehensive picture of each person so they can be reliably and safely represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good.

VERICAST

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions–including Illumis, Household Connect, Valassis Consumer Graph, and Harland Clarke ChecksC—are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.

STUDENT BEANS

Student Beans creates lasting relationships between Gen Z and brands. Our suite of solutions help brands to find, attract, engage and convert verified students. And that’s just the start. Our extensive network of global media touchpoints, along with our conversion optimization tools, drive repeat purchases, building the habits that turn Gen Z into your lifelong customers. We connect over 169 million students and support over 1000 brands including KFC, Google and Gymshark.


Want to find out more? Head over to partner.studentbeans.com.

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

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